Small bites of marketing & association advice

Small bites of marketing and association advice to whet your appetite and provide just a snack to tide you over. 
Expert Witness Marketing

Expert Witness Marketing Plan – Part V

Creating a Marketing Action Plan This is the last of the five-part series on how experts can craft a successful marketing plan with measurable goals and accountability.  Part one was creating the mission and vision, part two was competitor analysis, part three was self-analysis and part four was crafting a marketing strategy and fifth and last is to put all of the pieces into something actionable. This is the part of the marketing plan where you are going to put all of your lofty goals and research into actionable steps and then execute those steps. I will also talk about how

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Marketing Consulting Services

M/WBE Certification

Minority and Women Business Enterprise (M/WBE) Certification Can be a Powerful Marketing Tool If you are a minority or women business owner and you control the majority of the business – it’s time to get your business certified as M/WBE. These programs are here to help provide a more equitable system to support running a business for under-represented groups, so apply if you are eligible. There are no real downsides to becoming a certified M/WBE business. What is M/WBE Certification?   M/WBE stands for minority/women-owned business enterprises. Some states have additional certification for other disadvantaged businesses but I am going to

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Branding the Professional Service

Does branding matter when marketing a professional service? Make yourself easier to find and more approachable to your targeted client. Find out what they are interested in via analytics and research for advertising. Add value without adding sales talk – and write about what is important to them (without falling into the professional jargon)

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Expert Witness Marketing

Expert Witness Marketing Plan – Part III

Self- Analysis This is the third of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis and now it is time to turn the uncomfortable spotlight around and analyze yourself. This is the time to be honest – sometimes painfully honest and look at yourself. Get the competitor analysis spreadsheet open and put yourself in the row. You are going to analyze yourself in every category that you set up for your competition. This is not the

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Expert Witness Marketing

Expert Witness Marketing Plan – Part IV

Sales Funnels in Marketing An Expert Witness This is the fourth of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis, part three was self-analysis and now part four will start putting the pieces together to create a marketing strategy. Here is where you need to trim down your expertise and all of the data gathered in the previous steps into something more manageable. What are your top three core expertise that is unique and where are

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competitor analysis
Expert Witness Marketing

Expert Witness Marketing Plan – Part II- Competitor Analysis

Expert Witness Marketing Plan – Part II Competitor Analysis This is the second of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. You have done the hard part – you have looked into the future and written your vision and mission to get there. Now, the next step in creating a marketing plan (and I find this step probably one of the most interesting – perhaps it makes me relieve my graduate school experience) – competitor analysis. Everyone has a competitor and hopefully you have several. Competition makes us

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