Personal Branding
Three Simple Tricks to Make Networking Less Intimidating
This is the three simple tricks slide at a recent talk on personal branding that had the most discussion around it, so I figured it
September 28, 2016
Menu
Small bites of marketing & association advice
Small bites of marketing and association advice to whet your appetite and provide just a snack to tide you over.
Client Experience
The Power of Listening To Your Client
Shhhh….stop talking and just listen. In your next client meeting, I want you to put your pen down, put away your marketing folders, close your
August 9, 2016
Marketing Consulting Services
Stop Selling Yourself Like a Widget…Rethinking Marketing for a Consulting Service.
Selling your own consulting services stinks. It is a very different process than marketing a widget or any other product and should be treated with more respect than it is
June 29, 2016
Client Experience
Secret Shop Your Client Experience to Improve Your Marketing
We have all received client service so wonderful that we’ve raved about it to anyone who would listen. In contrast, you have surely had a client
June 6, 2016
Why Storytelling Matters to Marketing Your Firm
Storytelling has become a business buzzword and while it may eventually rank up there with KPI, elevator speech and core competency as an annoying concepts that fade with whims and
May 23, 2016
Practice storytelling to make a lasting impression
Our brains crave a good story. As a child, you probably remember plopping down in front of the school librarian, eagerly awaiting story hour to start. Stories
May 8, 2016