Does branding matter when marketing a professional service? Make yourself easier to find and more approachable to your targeted client. Find out what they are interested in via analytics and research for advertising. Add value without adding sales talk –…
Storytelling has become a business buzzword and while it may eventually rank up there with KPI, elevator speech and core competency as an annoying concepts that fade with whims and fashions, the idea is solid. Create a good story and you will connect emotionally with…
Our brains crave a good story. As a child, you probably remember plopping down in front of the school librarian, eagerly awaiting story hour to start. Stories are what connect us to each other. So, put down your data and your elevator…