Creating a Marketing Action Plan This is the last of the five-part series on how experts can craft a successful marketing plan with measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis,…
Minority and Women Business Enterprise (M/WBE) Certification Can be a Powerful Marketing Tool If you are a minority or women business owner and you control the majority of the business – it’s time to get your business certified as M…
Self- Analysis This is the third of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis and…
Sales Funnels in Marketing An Expert Witness This is the fourth of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part…
Expert Witness Marketing Plan – Part II Competitor Analysis This is the second of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. You have done the hard part –…
Creating & Implementing an Expert Witness Marketing Plan (or anyone else selling a service) Written for the Pacific Northwest Network of Forensic Expert Witnesses This is a part one of a five-part series to help experts craft a successful marketing…
Pacific Northwest Network of Forensic Expert Witnesses website – PUPPY…COMPANION …EXPERT WITNESS? I did a post for the Pacific Northwest Network of Forensic Expert Witnesses because I was finding attorneys were searching for experts on Craigslist and providing all of the…
Shhhh….stop talking and just listen. In your next client meeting, I want you to put your pen down, put away your marketing folders, close your computer, turn off your phone and just listen to what your client is trying to…
Selling your own consulting services stinks. It is a very different process than marketing a widget or any other product and should be treated with more respect than it is given. It is a more nuanced and delicate process and shouldn’t be rushed or artificially…