Pacific Northwest Network of Forensic Expert Witnesses website – PUPPY…COMPANION …EXPERT WITNESS? I did a post for the Pacific Northwest Network of Forensic Expert Witnesses because I was finding attorneys were searching for experts on Craigslist and providing all of the…
Punch Up your Biography or Lose Potential Clients. Most biography pages on professional services websites are so boring and lifeless that they could be handed out to insomniacs at a sleep clinic. Since I work mostly with lawyers and expert…
This is the three simple tricks slide at a recent talk on personal branding that had the most discussion around it, so I figured it would be a good one to share. Three Simple Tricks to Make Networking Less Intimidating…
Shhhh….stop talking and just listen. In your next client meeting, I want you to put your pen down, put away your marketing folders, close your computer, turn off your phone and just listen to what your client is trying to…
Selling your own consulting services stinks. It is a very different process than marketing a widget or any other product and should be treated with more respect than it is given. It is a more nuanced and delicate process and shouldn’t be rushed or artificially…
We have all received client service so wonderful that we’ve raved about it to anyone who would listen. In contrast, you have surely had a client experience so awful that you are determined to never use the product or service in…
Storytelling has become a business buzzword and while it may eventually rank up there with KPI, elevator speech and core competency as an annoying concepts that fade with whims and fashions, the idea is solid. Create a good story and you will connect emotionally with…
Our brains crave a good story. As a child, you probably remember plopping down in front of the school librarian, eagerly awaiting story hour to start. Stories are what connect us to each other. So, put down your data and your elevator…