Branding the Professional Service

Does branding matter when marketing a professional service? Make yourself easier to find and more approachable to your targeted client. Find out what they are interested in via analytics and research for advertising. Add value without adding sales talk –…

Competitor Analysis

competitor analysis
Expert Witness Marketing Plan – Part II Competitor Analysis This is the second of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. You have done the hard part –…