Does branding matter when marketing a professional service? Make yourself easier to find and more approachable to your targeted client. Find out what they are interested in via analytics and research for advertising. Add value without adding sales talk –…
Self- Analysis This is the third of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis and…
Sales Funnels in Marketing An Expert Witness This is the fourth of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part…
Expert Witness Marketing Plan – Part II Competitor Analysis This is the second of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. You have done the hard part –…
Creating & Implementing an Expert Witness Marketing Plan (or anyone else selling a service) Written for the Pacific Northwest Network of Forensic Expert Witnesses This is a part one of a five-part series to help experts craft a successful marketing…
The ABA Journal recently published an article on a lawyer’s suspension for inadequately responding to client communications. The lawyer in question was responding to their client’s Facebook messages with one sentence phrase of “relax” and “this is complicated” to client…
Catching up with a friend over a beer the other day, we discussed her job hunt. She had recently interviewed with a local firm and had a positively lovely experience even though she didn’t get the job. She won’t be…
Have social media outlets such as Facebook and LinkedIn killed the trade association? Not at all. Trade associations may look quaint with their membership rules and joining fees, compared to the relatively free access of a social media platform. But…
Pacific Northwest Network of Forensic Expert Witnesses website – PUPPY…COMPANION …EXPERT WITNESS? I did a post for the Pacific Northwest Network of Forensic Expert Witnesses because I was finding attorneys were searching for experts on Craigslist and providing all of the…
Punch Up your Biography or Lose Potential Clients. Most biography pages on professional services websites are so boring and lifeless that they could be handed out to insomniacs at a sleep clinic. Since I work mostly with lawyers and expert…
