The Baldwin Network – Outsource your Marketing to the Network

 

I help associations and professional service firms grow and diversify.

Marketing a service vs. marketing a product is a completely different process. Marketing a service is essentially boiled down to marketing you – which can be awkward and uncomfortable.  It doesn’t get easier writing about yourself or finding ways to have clients want to hire you for your expertise.  But it does become more natural with practice, coaching and figuring out your own personal marketing style.  

I can help you become a thought-leader, reach new clientele and raise your profile through careful communication, strategic marketing and finding opportunities that fit your comfort and skill level.  I can help you tell your unique story, conveying your distinctive expertise and help you create meaningful client relationships.

I can assist you in market development, marketing research, networking, and business development coaching, public/client relations plans, and branding – all to the end result of conveying clearly your unique position in the market.  See the list of services and about for further information.

Services

Why outsource marketing and association management services?

To put it in a single thought or phrase – you’re too busy to market yourself

I can supplement your own marketing and association efforts to boost your outreach and public/client relations. I have an extensive network of marketing and branding specialists to help you build stronger relationships with your current clients and further your market to find more clients.  I will use my own experience and my extensive network within the legal vertical to help you further market your services.

While I can’t make you a good lawyer or expert or a well-run association, I can help you polish up your brand, create unique and authentic campaigns and kick your butt to market yourself better.

My Network can help you with:

  • Building your Association;
  • Writing and overseeing a business development plan;
  • Branding;
  • Public Relations, including identifying media and speaking opportunities;
  • Writing and implementing a marketing plan
  • Designing websites & printed marketing pieces;
  • Creating unique medical and other illustrations and animations
  • Managing social media campaigns;
  • Providing networking opportunities and networking coaching;
  • Planning client appreciation events and partner retreats;
  • Acting as your marketing department or association consultant so you have more time to devote to doing what you love.

Contact me for further information and to schedule a consultation.

Clients

My success is intertwined with my clients’ successes.

I build close relationships with my clients as we work together toward their goals of growth and sustainability.  I look forward to long and productive working relationships with each of my clients over the years.

The Baldwin Network is pleased to have served the following associations, law firms & expert witnesses.

To join my growing client list, please contact me and let’s get the process started.

Some of my clients include:
Brita Long

 

About

The Baldwin Network is a truly a network of marketing experts.

While I am the principal of the Baldwin Network, I believe in outsourcing for other skills that you might need to make your marketing even better.  I rely on an extensive network of very talented people who possess specific skills to meet your specific needs.  We aren’t all things to all people – but if you want to increase your list of clients, get better clients or make your current clients happier, see the Marketing Services page for the list of services that the network can provide, visit the Clients page to see a growing list of my clients or stop by the Portfolio page to get an idea of the type of services I offer.

Kristin Baldwin, Principal

About Us - Kristin Baldwin, the Baldwin Network

My marketing career was launched with my first job out of graduate school. I sold prisons.  More truthfully – I was part of a team that successfully convinced small communities around the state of California to let my employer, the Department of Corrections build a prison in their town. If I can successfully market a prison, I can market your services.  

When I was a kid – I wanted to be three things: An astronaut, a marriage counselor or a matchmaker. I stink at math so astronaut was out.  I don’t have the patience to sit through marital conflicts so marriage counselor was also out.  The job market has dried up for matchmaking since the advent of the internet so I might as well put those matchmaking skills to work for you and help you expand your own network.  I like looking at unique ways of getting you into the ecosphere of potential and current clients and finding connections and common interests among like-minded people.  (see..back to the whole matchmaking theme) More importantly, I have extensive contacts in the community and I am not afraid to use them.

Here is some further information if you really want the boring details.

(My personal linkedin page)

Publications

Presentations

  • Presenter, “Courting your Members via Social Media” – Washington Society of Association Executives, March 2016.
  • Presenter, “Personal Marketing: The Simple Trick to Building Relationships and Careers” – Puget Sound Adjusters Association Meeting, September 2016
  • Panelist, Peer to Peer Roundtable – Making The Software Selection Process Painless, Washington Society of Association Executives, February 2016
  • Chair, Moving Away from the Membership Dollar Dependency by Diversifying Revenue, Washington Society of Association Executives, January 2016.
  • Panelist & Moderator, Presenting Financial Data to Your Board, Washington Society of Association Executives, April 2012
  • Panelist, Building a Community within your State and Local Defense Organization, DRI Annual Meeting, Executive Director’s Meeting, October 2011
  • Speaker, Creating a Social Media Presence for your State and Local Defense Organization, DRI Executive Director’s Meeting, March 2009
  • Lobbying, Washington State Legislature, November 2012
  • Lobbying, Washington State Representatives & Congresspersons, Washington D.C., March 2015

Community Activities

Contact me to discuss putting the power the Baldwin Network –  a network of experts to work for you.

How to Contact Me

Please contact me for further information or to schedule a presentation.  I am always happy to talk further about your challenges, or simply have a meeting to kick around before ideas before you commit to the process.  I am here to ease your fears, figure out what your best strategy should be, find your comfort level, and hold your hand and kick your butt at the same time.  I’m a big multi-tasker that way.

The Baldwin Network
23434 39th Avenue W.
Brier, WA  98036
email: kristin@baldwin-network.com
phone: 206.650.8229