Aspire Coaching – The client was launching her life and fitness coaching aimed at women over 50. This was a unique concept and we batted around the idea of it being a second spring for women – since they have vitality and so much more to offer, but are often stumped as to the next steps. We loved the idea of a spring theme – with tulips (her favorite flower and full confession – mine as well). I had her build a Pinterest board with inspiration in terms of color and look and feel. This gave me a launch point of a handwritten font with a tulip moving back over the name. The entire website is full of hope, flowers and the idea of rebirth. Check out the website (and hire this woman – she is a blast!).