Aspire Coaching – Branding and Website

Aspire Coaching – The client was launching her life and fitness coaching aimed at women over 50.  This was a unique concept and we batted around the idea of it being a second spring for women – since they have vitality and so much more to offer, but are often stumped as to the next steps.  We loved the idea of a spring theme – with tulips (her favorite flower and full confession – mine as well).  I had her build a Pinterest board with inspiration in terms of color and look and feel.  This gave me a launch point of a handwritten font with a tulip moving back over the name.  The entire website is full of hope, flowers and the idea of rebirth.  Check out the website (and hire this woman – she is a blast!).