Client needed a brand and website to launch her new life and fitness coaching career. We met and started the branding exercise with talking about her ideal client, some of her own personal goals and how she wanted the client to feel when visiting her website and her brand. She wanted women to feel renewed and energized (the client herself is a blast to hang out with and has tons of energy), and she wanted women to understand that age is just a number. We came up with the Spring & Renewal theme and went from there. Need someone to kick your life into higher gear? – Pam is a great coach! Aspirecoaching.me
Aspire Coaching – The client was launching her life and fitness coaching aimed at women over 50. This was a unique concept and we batted around the idea of it being a second spring for women – since they have vitality and so much more to offer, but are often stumped as to the next steps. We loved the idea of a spring theme – with tulips (her favorite flower and full confession – mine as well). I had her build a Pinterest board with inspiration in terms of color and look and feel. This gave me a launch point of a handwritten font with a tulip moving back over the name. The entire website is full of hope, flowers and the idea of rebirth. Check out the website (and hire this woman – she is a blast!).
The law firm was getting a new exciting webpage and needed to have their business cards and email templates reflect the new branding. Working with the firm administrator – designed a new branding look and feel that reflected the webpage so that the branding was consistent. Email template also was made to work within Word so that the attorney could add text as needed.